A mobile city-service concept for Berlin
Project description
As part of a tender, we developed a design concept for a Berlin app. The starting point was an early planning brief around a Berlin Card and the question of how a mobile app could make city offers, benefits and orientation easier to access.
Target state
The app should not present Berlin as an abstract city portal, but as a useful mobile service. Users should understand during onboarding what the app is for, what benefits the Berlin Card offers and how they can find relevant information or services in everyday situations.
Challenges
Civic apps have to work for many audiences: residents, visitors, different languages and different digital habits. Trust is central. A city app needs to feel official, clear and reliable without becoming heavy or bureaucratic.
Implementation
We designed initial onboarding screens and core app views. The focus was clear information architecture, a Berlin-specific visual direction and a mobile entry point that makes the Berlin Card logic understandable. The screens were prepared as a tender contribution and pitch material.
Outcome
The concept showed how a Berlin app could guide users into services, benefits and personal city information. Even without full implementation, the work created a robust UX basis for evaluation, pitching and further product planning.
Product views
Tender concept
Concept screen for a Berlin app experience with tender context and mobile information architecture.
