Strong Brand Web Presence for APIS Events
APIS creates spectacular drone shows and thereby elevates events visually to a new level. To meet growing demand and clearly communicate the booking process, the new website needed to not only convey the brand, but also convert.
The project was conceived together with the APIS team, visualized in Figma, and realized in Framer – fully in-house, fully focused.
Challenge
The central challenge: the booking process for a drone show requires explanation – especially for new clients working with this technology for the first time. The goal was to build trust, anticipate questions, and show a clear, guided process that conveys confidence while at the same time motivating action.
Solution
In close collaboration with the APIS team, a website concept was first structured in Figma that addresses all the key points of the booking experience. The subsequent implementation in Framer enabled not only a high-performance and modern user experience, but also an efficient integration of interactive elements.
A design highlight: the use of dotted icons and image elements that visually pick up on the theme of drone shows – inspired by the pattern of lights in the sky.
At the same time, the site was prepared cleanly for SEO: structured meta information, semantic markup, and maintainable content areas create a foundation that helps search engines and users understand the offer more clearly.
Result
The new website convinces visually and supports the inquiry process strategically:
- Clearer inquiry guidance for event formats that require explanation
- Clean SEO foundation through structured content and technical preparation
- Better communication of services through design, content and process guidance
The project exemplifies how design and technology can work hand in hand to communicate complex offerings simply, aesthetically, and effectively.
