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Psychology

Prof. Dr. Oettingen

A mobile WOOP app that turns goal setting, motivation and reflection into a clear daily routine.

WOOP App – Motivational Aid Reimagined

WOOP supports users with a scientifically grounded approach to achieving personal goals – through a clear methodology and intuitive application. The original app was technically outdated and no longer reliably functional on current operating systems. The goal was a complete restart: new app architecture, new design, expanded features, and a dashboard for research and management teams.

The project was realized with a lean team over four months – efficiently, forward-looking, and closely aligned with actual user behavior.

Challenge

The technological and conceptual overhaul placed high demands on precision, user-centricity, and scalability:

  • Complete technology switch: From an outdated React version to a modern stack
  • Intuitive UX & new design system: User experience rethought, without losing existing target groups
  • Extended functionality: Progress tracking, user accounts, data synchronization, reminders
  • Integrated admin dashboard: Simple management of content & user data – without additional development costs

The focus was on an app that works both for individuals and for research teams on the backend.

Solution

The solution: a complete rewrite based on modern, proven tools.

  • Flutter app architecture: For maximum performance, cross-platform and future-proof
  • Firebase backend: Authentication, data storage, and notifications all in one
  • Timeline feature: Visualization of progress – directly in the app
  • User accounts & sync: Persistent data across multiple devices
  • FAQs & motivational tips: Helpful content integrated directly into the app
  • Push reminders: Regular motivation without extra effort
  • Retool dashboard: Management interface for research teams – immediately ready to use, without custom admin development

Through targeted UX testing and a modular codebase, it was ensured that the app remains easy to extend.

Result

The new version of WOOP not only restores technical stability, but opens up new usage scenarios:

  • Clearer user experience with better guided exercise flows
  • Improved maintainability & scalability through clearly structured codebase
  • Dashboard use by research teams without additional training
  • Traceable product foundation through motivating features and modern design

WOOP is therefore not only technically modernized – but also methodologically and visually positioned as a contemporary self-development tool again.

Product views

Prof. Dr. Oettingen: Method & funnel

Method & funnel

App views for WOOP exercises, detail pages and guided entry into the method.

App relaunch with substance.

Do you want to modernize an existing app technologically and expand it functionally? We handle the complete relaunch – from strategy to go-live.

Hauke Rux

Hauke Rux

CEO, PROJECT MANAGER

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